HD Events
Branding and Identity
HD Events tailors music and entertainment artists, providing fully bespoke acts for events from weddings and parties to corporate launches and advertising. With audio, visual and production, they are able to deliver a fully tailored show in both live and virtual settings.
Inspiration
HD Events were looking for a logo revamp, but keen utilisie EQ bars within it. This gave the opportunity to delve into the world of how sound works and reacts. This included it’s impact on material such as flowing water and the shapes of different frequencies. Three concepts were delivered, and all well received, but the malleable sound wave form was the easy front runner with a colour pallette inspired by event lighting.
As the previous logo was a wordmark utilising Museo Sans Display Extra Black, the winning new wordmark was a further adventure into Museo Sans. Reducing the font weight added a new lightness to the identity, with the additional benefit of new alternatives within Europa.
Output
An identity that flows with the motion of soundwaves. Adventuring into different tones and frequency forms the graphic is completely malleable, allowing it to be utilised for a variety of promotional materials. This project has been furthered with an animated 3D logo in the works. This will be for use on the website, at events and as an end frame.
“We went to Russ with a very rough idea of what we wanted, running a business based in the events industry and being musicians ourselves, Russ soon gave us some options which, although being different, each have a strong indication of the industry in which we work. We were a little spoiled for choice as all options would have been great, but we finally decided on one, we were then given multiple ways in which that logo would work in finer detail. We decided to opt for a logo, animated logo and video opener.
Russ really delivered, on not only the product, but his rapport with us, being friendly whilst still maintaining a professional conduct.
We must have really tested his patience on times with some of the demands we had, plus our inability to choose things. We cannot thank Russ enough for giving us a brand.
We will definitely be back again to use Russ, we suggest you do the same.”