Russell Daniels-Lake Graphic and Motion Design
Graphic and Motion Design
Hertz_The_British_Collection_Header.png

Hertz The British Collection Campaign Identity

Campaign identity that is Hertz from the core but breathes British and premium. We created a logo that invokes the feeling of the Union Jack while holding Hertz at it’s core, utilising a minimalistic approach to the icon and wordmark to keep the premium at the forefront of the campaigns personality. We also produced custom brand imagery of the cars for use throughout the campaign utilising the British sunrise to compliment Hertz primary brand yellow hue into the branded imagery. Alongside the postcards, social media, flyers and vouchers, the Launch event in Hertz, Marble Arch included the logo up in neon lights by Lauren Baker, furnishings from Tom Dixon, in-lounge garden experience by McQueens and botanical non-alcoholic spirit drinks from Seedlip.

Hertz The British Collection Header Image
 
 

Hertz: The British Collection

Campaign Identity

‘The British Collection’ from Hertz (a world leading car rental company) is a new themed premium experience that offers customers luxury makes such as Jaguar and Land Rover with lifestyle experiences, “Best of British” services and products, and a personalised welcome service from three UK locations.

The goal was to create a campaign identity that not only captures Hertz at its core, but breathes British and premium. Working with the team at tvc group, we created a logo that suggests the Union Flag whilst maintaining the Hertz branding at it’s core. we created a logo that is suggestive of the Union Flag whilst maintaining the Hertz brand. The chosen concept utilises a clean and minimalistic approach to the icon and wordmark that evokes the ‘premium’ aspect that is central to the campaigns personality. We also produced custom brand imagery of the cars for use throughout the campaign. This imagery utilised the tones of a ‘British sunrise’ to compliment Hertz primary brand yellow.

The launch event in Hertz’s Marble Arch location required a range of assets from postcards, flyers and vouchers, to social media. To further the ‘premium’ experience it also utilised elements such as the logo in neon lights by Lauren Baker, furnishings from Tom Dixon, in-lounge garden experience by McQueens and botanical non-alcoholic spirit drinks from Seedlip.

 
 
Hertz Campaign flyers
Hertz The British Collection campaign Animated Logo
Hertz The British Collection Voucher print design
Hertz The British Collection Launch Day Digital Invite
Hertz The British Collection postcard designs
Campaign logo neon light by Lauren Baker
Campaign Launch day with Lauren Baker neon light and Tom Dixon furnishing
The launch of The British Collection at Hertz Marble Arch
campaign Launch day social media post
Hertz campaign launch day
Florist by McQueens, furnishings by Tom Dixon and neon sign by Lauren Baker