Royers

Branding and Identity

Inspiration
Medicine packaging tends to be plain, but is this a necessity? Looking into branding a pharmaceutical drug that fights the symptoms of Rheumatoid Arthritis - joint pain, swelling and stiffness - really opened up some interesting ideas and possibilities. When researching it was found colour can have a direct impact - placebos have been found to work well and the colour of the pill itself can determine this to a certain extent. Size also was found to have an impact suggesting that the design of the drug is affecting the placebo effect. Further research also shows a direct link between packaging design and users perception of a product. So why not start the healing process from the branding and packaging?

Output
The branding utilises colours that visually represent a cooling and healing nature, with malleable free flowing graphical elements to help visually promote the drugs ability to ease pain and reduce stiffness. This was then implemented in designs that would stand out from the crowd within a landing page, app design, event booth and stationary design. A professional and friendly font had to be used for the logo (there were a few contenders). After a bit of experimentation Circular Std was decided upon.